FIFAe
(2025)
In collaboration with FIFAe, I was commissioned to create the launch promo film for the Football Manager World Cup 2026, a project centred on translating the journey of a player into a cinematic, evolving experience.
The brief called for a seamless transition between worlds, not as disconnected scenes, but as a continuous progression. FIFAe were looking for a way to visualise the transformation from player to manager, where each environment would naturally give way to the next, carrying a sense of momentum and escalation throughout.
They approached me for my focus on fluid transformation and visual continuity, feeling that my style could unify these distinct moments into a single, cohesive flow. The intention was not just to depict different stages, but to make each one emerge from the last, as if the world itself was reshaping in response to the player’s rise.
The final piece is built around this idea of progression through space and identity. Environments transition seamlessly, each new setting unfolding from the previous one, reinforcing the sense of forward motion and increasing stakes. What begins as a grounded, personal moment gradually expands into something far larger in scale and significance.
The result is a launch film that captures the aspirational arc at the heart of the competition, a continuous evolution from individual player to global stage, expressed through a single, uninterrupted visual language.
